About the Book:

About Finance For Founders

Unlock the Wealth Inside Your Business

You’ve sacrificed to build it. Now make sure it pays you back.

Behind every late night and hard decision is a bigger payoff. This book gives you the roadmap to transform your numbers into the freedom and prosperity you’ve been working toward.
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From Idea to Income: The Financial Blueprint for Founders

Your No-Fluff Guide to Financial Clarity, Control, and Growth

Starting a company is hard—managing your finances shouldn't be. Finance for Founders gives early-stage entrepreneurs a proven roadmap to master their financial foundations. Packed with practical strategies and downloadable tools, this resource cuts through the noise to help you make confident, informed decisions that drive growth from day one.

What You’ll Learn: Every Great Company Rests on Four Financial Pillars

Founders often rely on sales and grit alone, but lasting success comes from building on a stronger foundation. These four pillars—Accounting, Reporting, Planning & Analysis, and Advice—are the difference between running blind and running a company that grows profit, cash, and long-term value.

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01

Accounting

Accurate, timely numbers you can trust—your foundation for every decision.
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Reporting

Clear insights that cut through the noise so you always know where you stand.
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03

Planning & Analysis

Rolling forecasts and scenarios that turn guesswork into confident choices.
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Advice

CFO-level guidance that ties your numbers to strategy, growth, and value.

Rob Ripp, in Finance for Founders, demystifies financial management for founders and shows us how to turn a small business into a wealth generation machine. Read it. Twice.

Greg Alexander

Founder, Collective 54, Capital 54, Former Co-Founder & CEO, Sales Benchmark Index (sold to Alaris Royalty Corp.)

I have been CFO of 3 public companies and have backed dozens of founders. I have worked with my friend Rob Ripp’s firm Fintelligent as the Outsourced CFO for my own private family company for many years. This is a useful—and fun—financial guide for founders. I sure wish all of my founders had fully followed it!

Tim Yates

Retired CEO & CFO, Monster.com (sold to Randstad), CFO, Symbol Technologies, CFO, Bankers Trust Company

Too many founders overlook the financial side of their business until it’s too late. Finance for Founders changes that by giving entrepreneurs the tools and knowledge they need to manage their financial function like a pro. Rob’s insights are practical, easy to implement, and designed to help companies grow with confidence.

Chris DeMayo

Chief Operating Officer and Practice Leader, Technology and Emerging Growth Services, Withum

Ask the AI Assistant

Need clarity on your financials?

Need clarity on your financials?
This isn’t just any chatbot. Our AI is trained on Finance for Founders to help you apply it—fast. Ask about:

  • “How to forecast cash.”
  • “Which KPIs actually matter.”
  • “How to fix profitability leaks.”
Think of it as a founder’s financial coach—available 24/7.
Go To the AI Assistant

Customer Reviews

Amanda Pietrocola, CEO

Momentum Technology

Mobile app

When Amanda became a first-time CEO in 2018, she shared she didn’t know where to begin when it came to corporate finances and accounting. Hear why she sought out an outsourced CFO and how it works for her.

Curt Bashford, CEO

General Devices

Medical technology

Recognizing the challenges of growing a smaller company into a larger one, Curt sought a Virtual CFO with the right expertise to help him scale his company.

Richard Haig, CEO

Haig Service Corporation

Fire, Security, Life Safety and Service Robotics

Richard knew that for his next stage of growth he would need specialized help in accounting and finance. After deciding that investing in full-time internal resources didn’t work for him, he turned to Fintelligent to help.