Virtual CFO
Grow your business with advice and analytics that improve valuation
Sometimes a business owner needs more than just data and reports. You need someone to help you execute. If you're looking for someone to get your company to the next level without the cost of a full-time hire, send us a message and we'll set up a time to speak.
Let's Connect
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Combine with a Virtual Accounting subscription for a complete financial department.
What We'll Do For You
Advice
Provide strategic advice and recommendations to grow your company’s sales, profit and cash flow.
Month-End Close
Close your books each month to ensure they are GAAP compliant. This includes sending you a general ledger transaction listing each month so you can review the transactions we make.
We maintain the monthly close checklist, prepare supporting schedules and organize our workpapers so we may vouch the data in the financial statements.
Advanced Analytics
We'll use software to provide advanced analytical capabilities for trends, profitability and cashflow.
Monthly Financial Report
Every Virtual CFO customer gets a customized monthly financial report. Scroll down the page to learn more.
Annual Financial Plan
We work with you to construct a robust financial model with operational data integrated with financial performance. We build the plan annually, update it quarterly, and meet with you monthly to assess performance against plan.
Includes three forecasted financials statements (Proit &Loss, Balance Sheet & Statement of Cash Flow)
Oversight & Support
Provide guidance, processes, support, training and oversight of your entire financial operation. We'll be your first call when you have a problem.
Custom Financial Analysis
Sometimes you need a customized financial analysis to help make a decision. We prepare up to five ad hoc financial analyses per year. Some of analyses we have done for others include
- Pricing model
- Unit economics
- Incentive compensation
- Cost of goods sold review
Software Management
Support and maintain the software apps we use on your behalf. Escalate problems to the software manufacturer when needed.
KPIs-Financial and Operational
We determine the right financial key performance indicators to track for your business. These include metrics like sales, gross margin % of revenue and operating cash flow.
Operational metrics we plan for and track include:
- Software as a Service (CAC, LTV, Churn...)
- Labor (Utilization, FTEs, Burden Rates...)
- Sales & Marketing (Funnel metrics, conversion %...)
- Corporate (Estimated tax payments, partner distributions)
We customize the metrics we track to your business.
Tax Prep Assistance
Provide reports to your tax preparer and meet with them and you if needed. This generally means helping you estimate your quarterly tax payments and annual tax liability.
We do not prepare tax returns. We work with you and your preparer to make the process easier.
Meetings
- Monthly management meeting to review financial performance
- Quarterly "deep dive" with management to review financials, analytics and update forecast
- One or two check in calls per month
Annual Financial Plan
Your customized roadmap to faster sales growth, higher profits and more cash
We track financial and operational metrics so you can see the direct impact your operations have on your financial performance. The plans we develop with you are actionable because we meet with you each month to measure how well you are doing.
- 12-month annual plan | Actual vs. budget reporting | 12-month rollforward.
- Track SaaS, Labor, Marketing and other metrics
- Project labor costs by employee and planned hires
- Monthly performance review and quarterly updates to adapt to changing conditions
- Available via any browser | Integrated with QuickBooks Online
- Includes projected P&L, Balance Sheet & Stmt of Cash Flows and much more!
Monthly Report & Online Dashboard
Our monthly financial report is more than just financial statements. We provide trend analysis and Key Performance Indicators to help you better understand your financials.
We offer an online dashboard connected to your QuickBooks Online so you can view your financial information on any devices connected to the internet.
We Use QuickBooks Online
We've chosen QuickBooks Online as the accounting software we use for all our customers.
If you choose to work with us we will migrate you to QuickBooks Online if you aren't already using it. Here's why:
- Since it is in the cloud, QuickBooks Online can be easily accessed from anywhere
- It is a single source of truth - everyone works from the same ledger
- It seamlessly integrates with our technology stack so we can provide you a complete picture of your company's financial health
- With more than 7 million users, many of our prospects and customers were demanding we use it
Add Ons
Extend the functionality of your Virtual CFO subscription with add-on services
Frequently Asked Questions
How often do we meet?
How often do we meet?
We have a standing monthly meeting to review financials with management. Each quarter we expand that meeting to do a more thorough review and to update the plan.
We also have one or two check-ins per month.
Do I have to use QuickBooks Online?
Do I have to use QuickBooks Online?
Yes. If you are not using QuickBooks Online we will migrate you to it during onboarding. We can't deliver our services without it, so if you don't want to make that change, we are not a good fit for you.
Do plans really work?
Do plans really work?
They can if you use one to measure performance continuously and use that data to inform your decisions. We have seen them dramatically improve many of our customer's financial position.
Think of your plan as driving somewhere. You plug your destination into your GPS and pick some variables like "avoid tolls" or "maximize highways." As you travel, you get real-time feedback on how you're progressing on your journey. You can use that feedback to reroute, stop for some food or continue on. It helps you get to where you want to go the way you want to get there.