Who We Are

Our Values

Proactive Clarity Make numbers simple, stories clear.

Rooted in transparency but upgraded to emphasize anticipation and education, founders always know where they stand and why.

Effortless Partnership Work flows, results follow.

Our coach-style collaboration removes friction so founders feel supported, understood, and able to act decisively.

Confident Coaching Guidance that builds your mastery.

We translate complexity into understanding, helping founders make smart, informed decisions with certainty.

Adaptive Innovation Evolving with your business needs.

We leverage tech and tailored solutions that flex with each founder’s stage, industry, and goals.

Integrity in Action Doing right, every single time.

Ethics and accountability aren’t ideals—they’re lived behaviors in every conversation, deliverable, and decision.

Practical Momentum Keep moving forward, always.

Founders don’t need perfect plans. They need smart, steady progress. We break complexity into simple steps to build confidence, accelerate clarity and keep things moving forward.

Meet Our Team

Rob Ripp

Founder & CEO

Randell Mauricio 

Chief Operating Officer

Sarah Gemmen, CPA

Director, Client Operations

Aaron Burdick

Sr. Virtual Accountant

Jenny Aguilar

Virtual Accountant
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